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Marketing Schemes Gone Awry, Chapter 1,000

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City Room tackles the DKNY bike controversy: "Legal or illegal, City Room was still trying to decide whether to be offended by the orange bikes, a a publicity stunt, in light of the white ghost bikes, but was quickly dissuaded by Carl Larson, an active member of the ghost bike community in Portland, Ore. As Mr. Larson explained in a lengthy e-mail message: 'As far as I’m concerned, it’s less productive to consider DKNY’s orange bikes an insensitive, greenwashing, publicity stunt than to look at them positively. DKNY is riding New York’s new bike wave while contributing to it by putting brightly colored ones on the street, proudly linking their name to them and, at the end of the day, providing every scrapper, freakbike builder, and petty thief with some great materials.' In its statement, DKNY added contritely, 'We are very sorry if our well-intentioned ‘Explore Your City‘ program offended anyone.'" [City Room]