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Diesel Hips it Up With Downtown HQ

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Photos Femia, 02/16/2008

Before anyone who's walked by this storefront on West 19th Street between Seventh and Eighth Aves gets unduly excited about a new jeans store for the neighborhood, it should be known that Diesel is merely taking over the space for their offices. The Italian denim company acquired the entire 12-story building at 220-230 West 19th Street last year for $53 million and plan to move their HQ here from midtown within the year. Of course, if the retailer did decide to open a Chelsea hub, we think they'd do quite well. If there's any area where designer denim is appreciated...

Clearly, they've still got a lot of work to do

· Diesel [Official Site]