clock menu more-arrow no yes mobile

Filed under:

SHOCK: Madewell Soho Open, Full of Shoppers

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Those crazy kids at J.Crew really pulled it off. Just moments ago, the very first NYC Madewell store opened, and it was immediately mobbed. The airy bi-level space is stuffed full of artfully disheveled womenswear. It's clear that there's an emphasis on scarves—we spotted what must have been at least 30 types, from plaids (around $50 to $60) to brightly-colored solids ($20), knotted and hung throughout the space and draped upon every fresh-faced salesclerk. We also saw a lot of lightweight sweaters, deliberately rumpled silk dresses, washed leather jackets, eyelet tops, all sorts of denim (capris, shorts, high-waisted styles, skinnies), suede flat boots and pebbled leather bags. Prices were gentler than those at J.Crew—most items were marked under $200, with leather jackets, boots and bags running a bit more. The Racked team was able to get off a few snaps before being told (nicely but firmly) that photos weren't allowed. So if you can't head down to the store today, enjoy a mini-tour via our gallery.
· DelayWatch: Madewell "Can't Wait to See You" Tm Open! [Racked]
· First Look: Inside Madewell's Soho Flagship [Racked]
· Progress Report: The Opening of Madewell's Permanent Store Draws Nigh [Racked]


115 5th Avenue, New York, NY 10003 212-228-5172 Visit Website