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"Yankees captain Derek Jeter is leading the charge to bring the 24 Hour Fitness chain to New York. Tapping the shortstop as its pitchman, 24 Hour Fitness plans to open three Jeter-styled gyms starting in June. Jeter will do more than lend his name to the building. He will be an equity partner and is also involved in designing the clubs...The premiere club on Madison Park will occupy 28,000 square feet and boast amenities including a pro shop with fitness apparel, a Starbucks and XM Satellite Radio. There are plans for two more locations in the Citibank building on Lexington and in SoHo." [NY Post]