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Hawaiian boutique Aloha Rag is trading the sunny, breezy, palm-tree-strewn beaches of the islands for the smoggy Holland Tunnel nightmaresville of Hudson Square. According to Material Interest, the retailer, "a pioneer of the artful mix of European and indie designer brands," is landing on the corner of Greenwich and Spring Streets in late March (renderings of the soon-to-open shop are above). The store will be stocked with trendy pieces from labels like Ksubi, Rogan and Tim Hamilton. We wish them good luck.
· Aloha Rag [Official Site]
· Coming soon to NYC: Aloha Rag [Material Interest]