clock menu more-arrow no yes mobile

Filed under:

Storecasting: Bluemercury Rising on the UWS

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Will the Upper West Side soon be seen as a destination for beauty? Perhaps, if you're talking about beauty products. You many recall that a few months ago, we noted that high-end apothecary chain Bluemercury would be opening a 1,700-square-foot NYC store at 2305 Broadway between 83rd and 84th Streets—a location that's quite close to Sephora, Ricky's and Space.NK. Today, WWD announced that Bluemercury execs are planning a full reveal for February 25th. According to WWD, Bluemercury founder Marla Malcolm Beck looks for 'the stroller factor and the hang-out factor,' when sussing out locations for new stores. Surprisingly, the Upper West Side fit the bill!
· Bluemercury Heads to New York City [WWD, subscription req]
· RackedWire: Muji Opening Date Revealed! [Racked]
· The Modern Apothecary Wars Have Begun [Racked]


44 East 8th Street, New York, New York 10003 212-254-5247 Visit Website

Space NK

99 Greene Street, New York, NY 10012 (212) 941-4200