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Kenneth Cole is about to start blogging. You won't find random musings on life as a rich shoe mogul or mini-reviews of Momofuku on AWearnessblog.com, though. No, the site (which launches Feb 18th) will be all about social issues like homelessness, poverty and the environment. Cole's already got some guest bloggers lined up, including former Sopranos actor Joey Pants, who will be weighing in on Iraqi war vets' mental health issues, and New York Giants player Michael Strahan, who'll be discussing the usage of human growth hormone. Seriously. [Awearnessblog via]