Retail Dinosaurs

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JCPenney is trying to de-frump itself. The retailer has already partnered with Sephora, using the "store within a store" concept, to make them Penney's exclusive seller of beauty products. Now comes word that the dowdy department store is teaming up with Polo Ralph Lauren to launch a brand clothing line called American Living. The clothes will roll out this month. [5 Blogs Before Lunch]