clock menu more-arrow no yes mobile

Filed under:

Now Open: Berrywild Finally Gets the UES Some Fro-yo

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Just in time for Christmas, frozen yogurt purveyor Berrywild has opened on 63rd Street and Lexington Avenue. The chain has two other outposts, both on the east side: There's one at 30th and Third and another at the bottom of Madison Square Park. By the way, don't even think of confusing Berrywild with Pinkberry, because it is totally different. The yogurt comes in two textures: "Berry Smooth" and "Kinda Icy." Does Pinkberry do that? We certainly don't think so. At least, not on purpose.
· Berrywild [Official Site]