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Storecasting: Joe Percolating on the UWS

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[Joe on 13th Street via Flickr/rd2epiphany]

Jonathan Rubenstein's really on a roll. Following recently-opened stores in Grand Central and London Terrace, the latte-obsessive and owner of cafe chainlet Joe The Art of Coffee is planning a location for the UWS. Rubenstein tells us exclusively that he's just signed a lease on Columbus Avenue between 84th and 85th Streets (exact address TK). The latest outpost of his NYC mini-empire is slated for March. Guess that even in these lean times, people need their expertly-brewed java.
· Joe The Art of Coffee [Official Site]
· Gotta Go to Joe's: 2 Weeks 'Til Grand Central Cafe Opens [Racked]
· Joe the Art of Coffee Heating Up in London Terrace [Racked]