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New kitchen store Whisk, owned by the people who run Uva Wines up the street, is a big yellow two-room den of two rooms and a pantry occupying 231 Bedford Avemue at N.4th Street. It feels like someone's home, and in fact it used to be an apartment—several customers have already recognized the place from when they used to go to parties there. The built-in hominess also explains why it's opening in the middle of a recession: The initial plan was to go live in August, but it took the store owners several months to get past the zoning problems.
Whisk isn't Williamsburg's first kitchen store: That honor goes to the Brooklyn Kitchen, on Lorimer Street. But while the Brooklyn Kitchen has an appealing South 'Burg scrappiness, Whisk is pure North 'Burg polish. Take its enameled cast-iron pot collection, which isn't from the obvious brand, Le Creuset, but the more obscure Staub. And not only will kitchen fetishists will be impressed by the brand names—others include KitchenAid, Cuisinart, and Mauviel copper—but also the prices, which are surprisingly reasonable. The store also has a small collection of hard-to-find goods like Peychaud bitters from New Orleans and Nunu chocolates from Brooklyn. It's like the Jumelle or the Bird of cooking supplies: Well-curated and distinctly adult.