clock menu more-arrow no yes mobile

Filed under:

Mixed Messages: Why Did Urban Outfitters Pull a T-Shirt Supporting Gay Marriage?

New, 9 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

[Images via Support Shirts]

At this point, it's common knowledge that Urban Outfitters owner Richard Hayne has donated thousands of dollars to right-wing causes, including the campaigns of former PA senator Rick "If we allow gay marriage, the next thing you know people will be marrying goldfish" Santorum. This story, though, is still pretty surprising: Urban pulled a line of "I support gay marriage" t-shirts in California after only selling them for a week, citing nonexistent (aside from one blog post) bad press. Designer Tara Littman asks the pertinent question: "With quite a few pro-Obama shirts in their store and even some anti-McCain products, this clearly isn't a company that has a problem being politically aligned, so why?"
· I Support Support Shirts [Brad Walsh]
· Urban Outfitters T-Shirt [Stand for Marriage]
· Support Shirts [Official Site]

Urban Outfitters

521 5th Avenue, New York, NY 10175-0003 212 867 4107 Visit Website