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In the Window: Prada's Renovated UES Jewelbox

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Fresh from the renovation and whatever holiday shopping rush there was in the luxe district of Madison Avenue, the Prada store on the Upper East Side is now hamming it up with glam. Showcasing their costume gem-encrusted pieces for Spring, the windows are full of mirrored pedestals and prisms to best reflect the silkiness of the satin and the blinging facets of everything from purses to necklaces.

Despite their funhouse window treatment, the interior of the renovated Prada looks hardly different from its old bland digs. Its demure color palette and feminine feel is in sharp contrast to Prada Soho, whose drama and attraction relies on the strength of the Rem Koolhaas wood sinkhole. Noting the differences between the stores, it is obvious that UES location (even with this new renovation) is for the regular customers who need no bells and whistles while Soho is strictly for the tourists.
· Renovations: On the UES, Prada Paints It Black [Racked]
· Puma Follows In Prada's Wake With Sailing Team [Racked]

Prada - Soho

575 Broadway, New York, NY 10012 212-334-8888 Visit Website