Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Behold the current scene outside the Ugg store at 79 Mercer Street in Soho. Writes the tipster who sent in the photo: "The one place in NYC that is doing killer business is, wait for it, Ugg. I just walked by and people were LINED UP to get into the store. I pass by on my way to work in the morning and the tourists are there at 9am waiting for the shop to open. Amazing." Seriously.