clock menu more-arrow no yes mobile

Filed under:

Recession Special: Stores Stay Open for 24-Hour Shopping, but Not H&M

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Here's a new wrinkle in the current pre-holiday sale frenzy: Some stores are staying open all night. Per the WSJ: "In the final countdown of one of the worst holiday retail seasons in decades, more retailers have extended hours and are staying open for 24-hour periods or more in a last-ditch effort to capture sales. Macy's Inc., L.L. Bean International, Wal-Mart Stores Inc. and Hennes & Mauritz AB's H&M chain added extreme hours at select locations this year, they said, as a way to enhance customer service, reduce congestion and compete for last-minute sales."

Don't get too excited, though; we called all the H&Ms in Manhattan, and not one is staying open late. Said the woman we reached at Herald Square: "No, no, no! Can't we get some rest?" If you want to stroll the aisles at 4am, you're going to have to try Toys "R" Us or Macy's.
· Retailers Look to Capture Night Owls [WSJ]


151 West 34th Street, Manhattan, NY 10001 (212) 695-4400 Visit Website