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Rogan Remembers the Guys for Latest Target Line

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[Loomstate for Target via WWD; click to expand]

A few weeks ago, news broke that designer Rogan Gregory would be designing another collection for Target. (His first debuted in May, and was devoured by rabid crowds within hours.) This time, Gregory has designed a mass version of his eco-friendly, less avant garde Loomstate line for both men and women. The clothing, which will include swimwear for both sexes, will be available in stores on April 19th (the launch is being tied to Earth Day on the 22nd), and will be priced from $14.99 to $44.99. Loomstate co-founder Scott Hahn on the collaboration: "'We did a drunken yarn dye with a little curved wabi-sabi feeling that’s totally unique. For a couple of blends, we used linen and silk. It’s not ho-hum organic cotton. It’s engineered fabrics, which makes it all the more interesting.'”
· Rogan Gregory’s Encore: Loomstate for Target [WWD, subscription req]
· Rogan x Target Redux [Racked]