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Don't let the vintage digs and scary stairwell down to the shoe section fool you; Century 21 fancies itself a big, modern department store and they've got the iPhone compatibility to prove it. Although we're pretty sure that C21 stole all of their racks and display cases from Gimbels' trash, it seems things are looking up (and current) for the discounter with their introduction of department-specific mobile alerts.
While Borders texts you discounts for Jodi Picoult when you'd much rather have Confession of a Video Vixen, Century 21 instead smartly allows you to pick your individual retail poison: men, ladies, juniors, accessories, children, lingerie (ha- "my lingerie update has arrived"), shoes and home. When your awaited update arrives and you jet downtown, don't forget to stop for a moment and bask in the glow of Century 21's Christmas light-covered facade; it too is programmed to attract impulse spending.
· Century 21 Mobile Alerts [Official Site]
· Henri Bendel Joins 20th Century With First Website [Racked]