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Even though we're down to the last week for Christmas pop-up shops, Pepsi has decided to make an appearance with their new logo by hosting a one-day fling from 12-7pm on Saturday in the Openhouse event space at 201 Mulberry Street in Nolita. Reeling from their success last week in LA, the "Pepsi Proper" Shop, co-sponsored by streetwear site Hypebeast, will absolutely be attracting an eclectic crowd.
No doubt there will be free Pepsi, but again the idea is to buy things; products from brands like Commonwealth, Rockport, Jeff Staple, Violette, Hellz Bellz, and Orchard Street will fill the space while DJs spin to get you in the spending mood.
· Pepsi Proper New York [Hypebeast]