clock menu more-arrow no yes mobile

Filed under:

Now Open: Tory Tiptoes Into MePa

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

'A big party is a bit extraneous' said Tory Burch, explaining in a note to editors why she decided to open her newest NYC boutique at 38-40 Little West 12th Street yesterday with no fanfare whatsoever. 'I’m sure there’s some marketing we missed out on. But that’s the right decision right now in this environment.'

Tory, the socialite-turned-designer, pinching pennies? Perhaps, though she states in interviews with both WWD and WSJ that her plans to open five more stores next year haven't changed. The 1,600-square-foot MePa boutique, which she describes as 'sleecker' than her Elizabeth Street shop, houses the full range of Tory designs, including her signature flats.
· Tory Burch’s Quiet Meatpacking Opening [Heard on the Runway]
· Tory Burch's Downtown Lair [WWD, subscription req]
· Storecasting: Tory Burch is All Up in Scoop's MePa Mix [Racked]

Tory Burch Madison Avenue

797 Madison Avenue, New York, NY 10065 212-510-8371 Visit Website