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Urban Outfitters On Gay Marriage T-Shirt: We Pulled It Because It Wasn't Selling

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[Images via Support Shirts]

Looks like the bad press is finally getting to Urban Outfitters, which just got around to explaining why they'd pulled a t-shirt reading "I Support Gay Marriage." The decision wasn't political at all, they told New York magazine:

The T-shirt was pulled because it was not selling...The move was in no way indicative of a political agenda or our personal beliefs. In retrospect we wish that we had held onto it as a show of support.
As it happens, UO's CEO is gay, and he's been in the same relationship for 30 years. None of this necessarily hints at famously conservative company owner Richard Hayne's stance on gay marriage, though—it just demonstrates that he's decidedly for making money, which is, after all, his job.
· Urban Outfitters Responds to Controversy From Yanking Same-Sex T-shirt [NYM]
· Mixed Messages: Why Did Urban Outfitters Pull a T-Shirt Supporting Gay Marriage? [Racked]

Urban Outfitters

521 5th Avenue, New York, NY 10175-0003 212 867 4107 Visit Website