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[Image via Bluefly]
Not long ago, Confessions of a Shopaholic seemed like a relatively cute chick flick about a redhead who likes to buy things. Nowadays, though, credit card debt (a major plot point, at least in the book) seems like a much less charming dilemma. So how to market a film about consumption to an audience that just discovered frugal chic? So far, the film's promotional efforts seem to be banking on nostalgia for the carefree recent past. Online retailer Bluefly has dedicated a whole section of its site to Shopaholic gimmicks like an admittedly entertaining virtual Madison Avenue. We do keep reading that escapism is going to be big in the coming year, so maybe the gamble will work.
· Virtual Madison Avenue [Bluefly]
· Racked Goes to the Movies [Racked]