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A taste of the Shophound's epic post about RSVP'ing, and then not being allowed in to, the bash for the new DDC Lab store in Soho: "Invite us to a store opening, and we are more than happy to cover it and tell everyone about your fabulous new shop. If, however, you are just looking for us to play an extra in some kind of douchebag nightclub scene, then we'd rather stay home and watch '30 Rock.'" [The Shophound]