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Storecasting: Wired Plugs In on West 18th Street

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[The Wired Store in Soho last year. Photo via Flickr/chrisnyc]

You know Christmas is around the corner when the holiday pop-up shops begin appearing. Wired's temporary store, which has become a regular holiday event in NYC, will rise at 15 West 18th Street in the Flatiron District and will be open for five weeks beginning November 21st. Like its predecessors, the store will be stocked with a variety of wondrous gadgets, more than 150 in all, including TVs, cameras, cell phones, clothing, toys, a motorcycle and a car. Adding a bit of eco-friendliness to the proceedings will be Entourage star Adrian Grenier and his producing partner Peter Glatzer, who have decided to curate a "green section," which we assume has less to do with color and more to do with rechargeable batteries and recycling.
· Wired Store [Wired.com]
· 'Tis The Season for Holiday Pop-Up Shops [Racked]