clock menu more-arrow no yes mobile

Filed under:

Talk About Brand Expansion

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Christian Audigier, garish designer du jour and head of Ed Hardy, is starting his own custom line of vehicles, beginning with the release of a huge SUV sporting a motorized cigar humidor. "The Audigier signature series, which will bear the gold CA logo along with your choice of custom blended hues, embodies the high-class lifestyle and design. And, the other vision, Ed Hardy Custom Iron, follows an edgier theme of matte exterior paint and tattoo art, aimed at followers of Ed Hardy’s street and rock ‘n’ roll culture." We know what Britney Spears wants for Christmas. [Born Rich]