clock menu more-arrow no yes mobile

Filed under:

Rogan Sign Watch: Bright Lights, Big Rogan

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We love the sign outside the Rogan store on Bowery and Bond. We love its crypic wisdom. We love that it changes constantly. We love its weird little "r"s. As such, we're going to follow it. Obsessively.

Does designer Rogan Gregory have Yoda on retainer? Witness the new signage outside the man's Bowery boutique, which asks: "Bright lights and new dawns deserve you not a fresh start a modern look?" He's not the only one hoping a new administration will encourage Americans to begin shopping again.
· Rogan Sign Watch: Reaganomics on the Bowery [Racked]

Rogan

330 Bowery, New York, NY 10012 646 827 7567