clock menu more-arrow no yes mobile

Filed under:

The Only Place You Can Afford To Shop

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Goodwill is trying to change its image. With the help of advertising agency Young & Laramore, the company's new ad campaign "position[s] Goodwill stores less as charity and more as discount retail. This meant changing the perception of potential shoppers who might think of Goodwill as a place where poor people bought castoffs, not as a competitor to Wal-Mart." [NYT]