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Pop-Up Shops: Gap Paints Fifth Avenue Red

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The Gap (Red) pop-up shop opened today in midtown with nary a Gehry in sight, despite early rumors that the Pritzer-prize–winning architect would be building a "a giant jigsaw puzzle" of a space. Instead of a puzzle, the store is pretty much just a square, and a small one—it's located in the tiny space where the Colette pop-up was this summer, next to the Gap flagship on Fifth Avenue and 55th Street. (Red), you'll recall, donates 50% of its funds to an organization that fights AIDS in Africa. Merchandise includes t-shirts, snowboards, and Converse All-Stars, all (Red)-branded and all supremely tourist-friendly.
· Pop-Up Shops: Frank Gehry Sees Red [Racked]
· Gap Pop-Up Shop Won't Be Awesome Jigsaw Puzzle After All [Racked]