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Accessories brand Via Spiga has finally opened their store at 487 Broadway in Soho. WWD describes the interior of the 2,600-square-foot boutique as "al fresco-style," with "an air of familiarity." The walls "simulate 10 storefronts and evoke window shopping along the Via della Spiga in Milan. Each tells a different merchandise story. Trappings of an Italian piazza — a working fountain in the center of the floor, cool stone tiles, and an oversize image of the store’s namesake street on the rear wall — add to the effect." [WWD, subscription req]