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Storecasting: Far West Side Will Get More Luxurious, German in 2011

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[Rendering of the site via the New York Times]

Mercedes-Benz has announced that it's planning to replace its current showroom, which has been sitting near the entrance to the Lincoln Tunnel since 1965, with a shiny new $220 million flagship in Hell's Kitchen. The site, between 53rd and 54th Streets on 11th Avenue, is the bottom floor of an oddly-shaped luxury condo from developers Two Trees. The building doesn't exactly exist yet— in fact, Curbed reports that Mercedes is the only part with its financing in order—but the showroom will happen regardless of the condo around it. Expect the luxury cars to start rolling up 10th Avenue in 2011.
· Mercedes Plans West Side Showroom (What Recession?) [NYT]
· Mercedes-Benz Invests in New Flagship Dealership in NYC [PRNewswire]
· Mercedes Benz Says Two Trees Will Open in Hell in 2011 [Curbed]