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Adventures in Branding: Kira Puts It All Out There

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It was a lovely early winter evening on West 34th Street as we strolled by the Kira Plastinina store, which only began bringing its hyper-pink style to Midtown a few months ago. Everything looked normal in the be-sequined Kira world until we spotted a faux shearling bag in the window with a label to make even Marc Jacobs blush. In fact, it was Marc in a cheaper and wordier incarnation. Sorry, but we had to smirk at it, its misspelling and its $68 pricetag. Next time you drop in on Kira, be sure to ask for size "looks good on you."

· Storecasting: Kira Adds to Her Empire [Racked]
· Now Open: Lollipops and Lycra at Kira Plastinina [Racked]