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Stylista

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Watching fashion editors lay out pages isn't as exciting as Anne Slowey and her colleagues had hoped it would be. "According to Nielsen ratings, Elle’s reality show on CW, 'Stylista,' has gathered an average of only 1.97 million viewers a week in its first season to date — small numbers for a broadcast network." The show ranks behind the new 90210 and Gossip Girl—but did beat The Rachel Zoe Project. [WWD, subscription req]