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[Image via the Gap]
Why buy a bike at a bike shop when you could get one at the Gap? There are about twenty valid answers to that question, but the Gap hopes you're distracted from thinking about them by the dazzling blue argyle pattern they've slapped all over this Electra bicycle, which retails online for $499 (adults) or $299 (kids.) Electra is a pretty respectable bike company, but as a Consumerist commenter points out, you can save a couple hundred bucks if you buy one of their bikes without the argyle.
· GAP Sells Bikes For Holidays. We Don't Know Why. [Consumerist]
· Electra Cruiser [Google]
· The Electra Cruiser [The Gap]