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Storecasting

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The founder of popular jean brand Paige Premium Denim, Paige Adams-Geller, plans to open a boutique in the Meatpacking District at 869 Washington Street. "The store will highlight more cutting-edge designs and fabrics, such as skinny jeans, ankle peg styles, trenchcoats, leather and a thick and stretchy wool blend called ponte di roma. The 1,000-square-foot space affords a more intimate environment, and Adams-Geller will stick with her chocolate brown and ivory palette to complement the exposed brick wall and dark wood floors." [WWD via Fashionista]