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How can you get youngsters to open up those wallets and lay down the plastic for some new clothes? Why, draw them in with cupcakes. That's the strategy J.Crew is using at its new Soho Madewell store: "On a previous visit, shopper Shelby Donovan found a pair of jeans she liked but could not afford the $115 price-tag. Last night, lured by the promise of free drinks and cupcakes, along with a $25-off discount, she returned to Madewell’s Soho location to purchase the pants. 'I probably wouldn’t have bought them otherwise,' she said." [Crain's]
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