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Storecasting: Loris Diran Joins Blue & Cream on First Street off Bowery

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Pouty-lipped designer Loris Diran, who's worked for Chanel and Versace and dressed such celebs as Sarah Jessica Parker and Beyoncé, is opening a store on First Street just east of the Bowery. We assume he's aiming for a customer base among those who find neighbor Blue & Cream too authentically gritty.
· Loris Diran [Official Site]
· Blue & Cream: All Coverage [Racked]