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The crowd that gathers outside the Ugg flagship in Soho has become so sizable that the store's had to hire a doorman to control the flow of customers. "When I saw a line, about 50 people (mostly tourists) deep, as I walked by the UGG store in Soho, I just about lost it. WHY?! It has been years since UGGs became “trendy” and yet people are still buying these things. There was a legit doorman letting people in, 2 at a time. It’s beyond me." [Division Street]