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A new store called Pure Dark has opened in the West Village. Despite what the name might suggest, it is not some sort of goth clothing boutique. Gotham Gal: "Pure dark as in dark chocolate only...There is a chocolate bar and an area to lounge. This is the first and only store. Another store will soon be opening in Cleveland as in Ohio. The owners must have ties there. A nice addition to the neighborhood." [Gotham Gal]