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First Look: Trovata's Pop-Up Shop in MePa

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It's one of the best uses of a weird, extraneous room that we've seen: the Earnest Sewn store at 821 Washington Street in the Meatpacking District has turned the extra 400-square-feet at the left rear of their store into a venue for a rotating cast of pop-up shops. The latest is Trovata, and it's excellent. The hip label, which does not yet have a store in NYC, has filled their newly-acquired space with mens and womenswear—light, pretty dresses, vintage-inspired blouses, preppyish vests, tees and sturdy jackets in tones of navy, cream and heather gray (most pieces are priced under $300). The temporary boutique will be up till February 9th; we asked the label's moppet-headed designer John Whitledge, who was on site, if he'd consider opening a permanent shop here. The answer: "hopefully some day."

· Trovata [Official Site]