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To address the encroachment of chain stores, some members of the East Village Community Coalition have taken the first steps toward what they hope will be a “formula retail” zoning plan for the neighborhood that could limit or change the character of chain stores opening in the area. The concept—initiated by Michael Rosen, E.V.C.C.’s co-founder and a 19-year East Village resident—seeks to eventually implement changes to the city’s Zoning Resolution that would prevent so-called formula chain establishments such as Starbucks from displacing local businesses or appearing out of context with the neighborhood." [The Villager]