The A&F Invasion Continues

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Abercrombie & Fitch is planning on launching 'Australian-themed' lingerie store Gilly Hicks Sydney in Massachusetts, Connecticut and New York. "What the allusions of the new brand to Sydney are, we can only guess. Perhaps it's to do with sun, surf and a great outdoors lifestyle or perhaps even a long lost Sydney relative...What is known is that A&F has secured trademarks for the Gilly Hicks name and a set of beach-oriented symbols in the United States and the UK (it was registered in June) in recent months, documents shows. Insiders report that Gilly Hicks will include underwear, loungewear and a personal-care division." [Diffusion]