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"Ends [is] a new line of gold and diamond-encrusted capsules that screw neatly onto the ends of shoelaces and retail for between $399 and $4,999. 'We're all about merging fashion and fine jewelry for men and women in a new way,' says Whitney Lucci, who co-founded the brand late last year with her husband, Greg Lucci, and their friends Leon and Jessica Cohen." [Style File]