Storecasting

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Buried in a long WWD article on Russian mini-mogul Kira Plastinina is the news that she's planning on opening a store on Broadway and Houston Streets in Soho. "Plastinina's stores, which are being marketed as a younger, Russian-inflected H&M, share the Swedish fast-fashion giant's tradition of affordable price points and weekly deliveries of new merchandise." [WWD, subscription req]