clock menu more-arrow no yes mobile

Filed under:

Now Open: Jump

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Chinese footwear brand Jump has landed in New York. Their 800-square foot experimental store on Spring Street, which opened mid-December, is the company's first in the US and features their men's and women's shoe collections. Jump first became known for their wedge sneaker shoes; over time, they expanded with both quirky design concepts and more sophisticated shoes and boots. The shoes are created with comfort in mind, but we like how the more polished-looking boots can easily transition as day-to-night footwear. The shoes average about $110 per pair; for those who crave uniqueness, styles can soon be personalized with custom laser etching.

In keeping with the company's platform to stay 'true to the people', the store serves complimentary coffee and cappuccinos. That plus the shoes should really make you... Jump! (sorry, it's early)
· Jump [Official Site]