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Now Open: Just Cavalli Takes A Shine To Fifth Ave

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Midtown East: The flashy and colorful storefront you see before you is Roberto Cavalli's Just Cavalli boutique. The shop, located at 665 Fifth Avenue between 53rd and 54th Streets, is the always over-the-top designer's first brick-and-mortar home for his lower-priced (though still expensive), denim-focused diffusion line. Though Just Cavalli's grand opening is this Friday, September 7th, from the look of things the shop is all set up and ready to go now. Since no one at the company's PR house had or was willing to give out the phone number of the boutique, we couldn't call the store for details, but we're guessing that passersby may be able to drop in to purchase a few items as of today. If you work in the area and like the man's brand of razzle dazzle, don't be shy about sending in a report or two.