Now Open: Tommy Hilfiger On Bleecker

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Tommy Hilfiger's first womenswear-only store is officially open at 375 Bleecker Street in the West Village. According to a piece in WWD, the theme of the store is 'a jewelry box with clear, potent color.' The store will sell pieces straight off the runway as well as vintage clothing and accessories and, of course, sportswear. A 450-square-foot garden space in the back will be used for 'manicures and champagne.' If it all sounds pretty opulent for a Tommy Hilfiger store, well, that's because it is—the company is trying to reinvent the brand. Unfortunately for Tommy, there can only be one Ralph Lauren. Perhaps he should stick to what he knows.
· Hilfiger Opens Women's-Only Shop on Bleecker [Racked]
· Tommy's Bleecker Street Outpost Right On Schedule [Racked]
· More Bleecker Street News: Tommy Hil's Plans For No. 375, Revealed! [Racked]
· RackedWire: The Rite Aid-ification Of Eckerd Continues & More [Racked]

Photo credit