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It looks like Tommy Hilfiger isn't the only one who's trying to class it up with a new, upscale NYC boutique: today a tipster send us this image, taken last night, of the Marc Ecko Cut & Sew store readying to open at 147 Eighth Avenue between 17th and 18th Streets in Chelsea. Yes, right in the middle of Gaytown, as the Shophound put it. What, exactly, is Marc Ecko Cut & Sew? From the company's website:
From the mind of Marc Ecko comes Cut & Sew, a signature collection created for today's fashion-forward young man. Blending classic tailoring with edgy graphics and embellishments, Cut & Sew turns the contemporary market on its head with a heavy dose of irreverence and swagger. Comprised of semi-tailored separates, sweaters, active wear, blazers, woven shirts, premium denim, and T-shirts, the Cut & Sew collection is the life, the style, the brand that others wish they had.Well, there you go. Eighth Avenue in Chelsea bags another winner.
· Marc Ecko Enterprises [Official Site]
· Marc Ecko Set to Invade Chelsea [The Shophound]