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With Much Fanfare, Another H&M Opens

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If you forgot to mark it on your calendar, let us remind you: today is H&M Midtown East's opening day! A reader emailed us a few photos of the madness at the chain's newest NYC store on 42nd Street and Fifth Ave along with this note: "There’s been a line out-the-door and around-the-corner to get in all day! Here are some shots I took on my lunch break." Wow, it's like these people have never seen a poly-blend before.

· Storecasting: H&M Midtown East To Open 9/27 [Racked]
· Storecasting: New H&M Imminent [Racked]
· This City Isn't Saturated with Cheap Clothing Stores Yet: Another H&M And Forever 21 To Open [Racked]