With Much Fanfare, Another H&M Opens

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If you forgot to mark it on your calendar, let us remind you: today is H&M Midtown East's opening day! A reader emailed us a few photos of the madness at the chain's newest NYC store on 42nd Street and Fifth Ave along with this note: "There’s been a line out-the-door and around-the-corner to get in all day! Here are some shots I took on my lunch break." Wow, it's like these people have never seen a poly-blend before.

· Storecasting: H&M Midtown East To Open 9/27 [Racked]
· Storecasting: New H&M Imminent [Racked]
· This City Isn't Saturated with Cheap Clothing Stores Yet: Another H&M And Forever 21 To Open [Racked]