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Can Todd Oldham Save Old Navy?

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The news broke this weekend that designer and TV personality Todd Oldham, who has collaborated with companies like La-Z-Boy and Target and currently serves as host of Bravo's Top Design, has been hired by Old Navy. Oldham will serve as creative director for the retailer starting October 1st, and will, according to WWD, "play a key role in developing the merchandise direction and creative vision at Old Navy." He will also develop a line of clothing to be sold in Old Navy stores. As Todd is prodigiously talented, we think this can mean only good things for shoppers. The next step, as hinted at in the WWD piece, may be a low-priced line of Oldham for Old Navy housewares.
· Oldham Named as Old Navy Creative Director [WWD, subscription req]
· Todd Oldham’s New Assignment: Old Navy [NY Times]