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Williams Sonoma is trying to make baby clothing sound hip with their new test store "Threads." The only real reason to care about this (for non-parents) is that the company is opening a Threads at 1451 Second Avenue between 76th and 77th Streets on the UES in November. At first, the space was rumored to be a Pottery Barn Kids, then it was revealed that it would be a Pottery Barn Baby clothing store—but beyond that, nothing was known. More information, and news of the store's name, comes from CoStar, who explains that, "The company has been selling a small selection of infant clothing with success at its Pottery Barn Kids stores, in catalogs, and online for some time." If you're in the market for infant wear, know that the prices here will be around the same as what you'd encounter at Pottery Bar Kids (i.e. kinda pricey). The UES will be the second lucky neighborhood to house a Threads store; the first is slated to open next month in Bellevue, WA.
· CoStar's Retail News Roundup [CoStar]
· Storecasting: Something New For Babies Coming To The UES [Racked]