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The Alice Temperley collection for Target hit most stores somewhat quietly this weekend. The racks at the Target in Brooklyn, where the clothes went out this morning, were a bit picked over by this afternoon (we're sure that the eBayers had something to do with that), but there was still a good selection of merchandise left to peruse. The British designer isn't extremely well known in the states, which may account for the line's somewhat lukewarm reception. We thought that the effort, though not entirely without flaws, was much better than the last two Go International collections. Temperley's clothing was a bit frothy and frilly, but there was substance to her ruffled button-down shirts and flower-print dresses.
The collection seemed to skew young (we could see how many items would appeal to teens), but included some grown-up pieces like this nice cropped military-inspired jacket and basic but well-cut cotton white collared shirt.
We liked the fit of the Melton wool jacket (at left), but couldn't get past its polar-fleece-like material. The petal-print dress (at right) fit well, but was a bit kooky for our tastes. Online shoppers were apparently equally hesitant to plunk down their credit cards for the stuff, as most pieces are still available on Target.com.
· Alice Temperley's Collection For Target To Launch September 16th [Racked]
· The First Image Of The Alice Temperley For Target Collection [Racked]
· Target Chooses Alice Temperly As Next Go. International Designer [Racked]
· Alice Temperley Next Target Go International Designer? [Racked]